Business strategy
How can we help?
The markets we operate in are dynamic. Revenue models shift, new (international) players enter the market, supply chains change, and customer needs evolve. Within all these dynamics, we help organizations maintain a clear, steady course for growth. We do this by developing strategies that create a balance between optimizing existing revenue models (exploiting) and innovating those same models in a timely manner (experimenting). Clients ask us to help with issues such as:
- We’re still making money with our current product, but we know it’s finite. How do we move toward the new without discarding the existing one?
- How do we ensure that we strengthen our role in the chain and maintain a sustainable revenue model?
- Which submarkets are interesting to enter, given our competencies?
- Which proposition best suits the target groups we want to serve?
- What impact will trend X have on our market, and how can we best deal with
We support companies in designing and implementing winning strategies within their dynamic markets, with an eye for their DNA and competencies, and the balance between exploitation and exploration.
Our approach
Expertise
We always start with insights; built-up market knowledge and expertise with our own vision across sectors
Customer first
We prioritize customer needs and try to fulfill them in a way that has value for both the customer and the organization
In connection
We always work in close connection with the organization and make maximum use of existing knowledge and expertise
Our propositions
Growth strategy
We create well-developed growth strategies that balance optimizing the performance of existing revenue models with timely innovation in new roles. This is based on in-depth market knowledge and an outside-in perspective. We create a clear, transparent path that connects all business units and clarifies their potential contributions.
Product and distribution strategy
Optimizing the current portfolio by optimizing the various components of the commercial proposition. This could be in product portfolio strategy, distribution strategies, pricing strategies, or customer service strategies, or a combination thereof. Always with a focus on maximizing customer value as the central goal.
Proposition development
Based on our in-depth market knowledge, we identify new growth opportunities. We help companies seize these opportunities by developing new, innovative propositions. Propositions that translate tomorrow’s opportunities in AI and technology into solutions for today’s customer needs. With an iterative, customer-driven innovation approach.
