Commercial Excellence
How can we help?
In our strategy work, we often discover that there’s already plenty of room for optimization here and now. Tactics that can help companies grow and increase their profitability in the short term. This growth often stems from a healthy ambition: we have something in place, and we want to get more out of it. But in some cases, that growth is simply essential. In many of our markets, scale is becoming increasingly important to stay competitive. Clients ask us to help with issues such as:
- Which customer segments can I distinguish in my market, how can I reach and convince them?
- What is my current position in these segments? Am I well aligned with my product and/or service offering?
- Is my pricing approach still adequate, or could it be smarter? How do I ensure I optimize my customer value?
- Is my product offering competitive enough to drive growth, and what can I do to make it more competitive?
- Which customers are leaving, what do they find important and how can I retain them?
We help companies achieve targeted and sustainable growth. Through deep insights into the market, customers, and competitors, we push the right buttons to help our clients achieve growth.
Our approach
Fact-based
We use the latest technologies (data & AI) to gain the right insights – so that we can achieve targeted growth
Learning by doing
We test many different solutions in product, pricing, market claim, etc. at high speed to validate what works best
Vanuit klantperspectief
We prioritize customer needs and try to fulfill them in a way that has value for both the customer and the organization
Our propositions
Acquisition tactics
We map the customer lifetime value (CLV) of different segments and explore what a successful acquisition funnel looks like for your organization. Through in-depth knowledge of online and offline channels, we develop a crystal-clear plan together, outlining who to approach, what to offer them, and how to achieve this.
Cross-sell tactics
We delve into your current customer base and analyze where you’re missing cross-selling opportunities, and why. Based on a sample of conversations analyzed with AI, we quickly gain insight into where the gains can be realized. Together, we develop a cross-selling plan that we can implement immediately, achieving initial results in no time.
Pricing tactics
We leverage our data expertise to understand your pricing. We’ll first help you determine which pricing profiles are most relevant to focus on, then determine the optimal pricing. We develop pricing tactics that are immediately implementable, with frameworks for adjustments based on market reactions.
